Mercedes Benz

MERCEDES-BENZ，IT'S NOT JUST CARS.

As the inventor of the automobile, Mercedes-Benz has always led the development of automobile civilization with its superior technology, superb product quality, and continuous innovation. 130 years, Mercedes-Benz has brought more than 70 million consumers around the world an extraordinary driving experience.

Up to now, Mercedes-Benz is not only an automobile brand, but also a symbol of luxury lifestyle. The Mercedes-Benz three-pointed star logo is one of the most famous symbols in the world, representing the all-around way of traveling by sea, land, and air, and also implying that Mercedes-Benz's noble lifestyle surrounds every aspect of people's lives.
 

MULTI-FACETED FOR A LIFE OF LUXURY

Facing the future, Mercedes-Benz has demonstrated its inexhaustible creativity by expanding its brand essence to furniture, watches, perfume, hospitality, fashion and sports, aiming to create a high-end and elegant lifestyle in many aspects.

For more than 20 years, Mercedes-Benz has been a global partner and sponsor of many world-class fashion weeks, and the 2017 Victoria's Secret Fashion Show in Shanghai was held at the Mercedes-Benz Cultural Center. To illustrate Mercedes-Benz's lifestyle philosophy, the brand has opened a number of concept stores - Mercedes me - around the world, including Hamburg, Munich, Tokyo, Osaka, Milan, Hong Kong, Beijing, etc. In April 2019, Mercedes me opened its eighth store in the world at Taikoo Li in Chengdu. Taikoo Li in Chengdu.
 

SMELLS OF LUXURY AND ELEGANCE

Mercedes-Benz launched its first fragrance product in 2012 and has continued to bring sophisticated and elegant scenting experiences to consumers around the world ever since.

The classic Mercedes-Benz emblem can be seen on the bottle of each Mercedes-Benz fragrance. The shape design inherits the brand's consistent elegant taste, and the details show the style, through the smell of Mercedes-Benz temperament to create the image of stylish gentlemen and charming women.

So far, the brand has set up more than 10,000 sales outlets in the world, covering more than 90 countries and regions, and has created a global annual sales of up to 2 million bottles.