ETAT LIBRE D’ ORANGE, an ambitious and audacious French niche fragrance brand, grandly launched the first boutique in China at Shenzhen Mixc on 12th September 2024, where the pleasures to be found in the sense of smell, free to create ,to love and be loved. The boutique is located in the Shenzhen Mixc Mall, where is a must visit destination on a Shenzhen perfumery shopping place. The store captures the essence of modern aesthetic with timeless luxury, and experiencing the iconic Parisian romances here.

On 12th September 2024, the French niche fragrance brand Bon Parfumeur newly launched the boutique in Shenzhen Mixc, which is the 4th boutique in mainland China. Bon Parfumeur has entered China since 2021 and soon attracts the young generation by its arty and chaotic perfumery where everyone is free to collect their fragrances. Since the opening of the first offline boutique at Shanghai Xintiandi last year, Bon Parfumeur has already successively launched in Chengdu, Guangzhou and Shenzhen.

On May 16, 2023, the Paris-based perfumer studio, Bon Parfumeur, proudly unveiled its first national offline flagship store at Shanghai Xintiandi, embodying the artistry of French fragrances and catering to aficionados of niche scents.

Courrèges and Sephora organized a fragrance launch at Sephora’s Shanghai flagship store on April 20th, a key milestone for the French fashion legacy brand in a booming Chinese fragrance market.

Abstract: “Featuring 10+ international luxury and niche fragrance brands, with a collection of 200+ perfumes and over 50 new releases awaiting your exploration!”

Bon Parfumeur’s Grand Outdoor Pop-Up Lands in Kunming, Transforming the Seasons: The Debut Showcase of the ‘Paris Modern Perfumer Studio’ Identity. During the opportune season of Kunming’s springtime radiance, Bon Parfumeur has introduced a thoughtfully curated pop-up, characterized by its minimalist yet ingeniously designed space and user-friendly products. The brand has brought to the city an experiential perfumer studio that invites exploration and embarks on a journey of fragrant discovery