Abstract: “Featuring 10+ international luxury and niche fragrance brands, with a collection of 200+ perfumes and over 50 new releases awaiting your exploration!”

Two years later, on May 12th, CPRO Beauty once again made a stunning appearance at the Shanghai Beauty Expo with its affiliated fragrance brands. This exhibition featured a total of 10+ international luxury and niche fragrance brands, encompassing a diverse range of offerings from budget-friendly scents to premium salon fragrances, creating a robust brand and product matrix that caters to different consumer segments within the Chinese market. With over 200 classic perfumes and 50+ new fragrance releases, the exhibition attracted a significant number of attendees who stopped to indulge in the olfactory delights, creating a sensory feast at the event.

In terms of the overall scale of the olfactory market, China’s perfume and fragrance industry is experiencing sustained and rapid growth. Meanwhile, in comparison to international markets such as the United States and Europe, where perfume penetration rates are 50% and 42% respectively, China’s perfume penetration rate is merely 5%, indicating substantial room for future growth. CPRO’s ongoing strategy of introducing new international fragrance brands and establishing a diverse brand matrix demonstrates the company’s commitment to deeply cultivating the fragrance market, showcasing its ambition to provide a wide array of fragrance choices for partners and consumers alike.

CPRO’s Grand Presence at the CBE Exhibition International Prestige Fragrances

HUGO BOSS

-Timeless Classics: Top European and American Men’s Fragrance Categories Over the Century

Established in 1924, the iconic German fashion brand HUGO BOSS, renowned for its tailored suits, has also made a notable mark in the international fragrance market. Among its offerings, the BOSS Bottled Classic Men’s Fragrance and BOSS Bottled Tonic Men’s Fragrance, characterized by their sophisticated design and the impression of refined elegance, have captivated a substantial following of discerning male enthusiasts. These fragrances have consistently dominated the ranks of the top European and American men’s fragrance categories, showcasing their enduring appeal.

Looking ahead, CPRO will collaborate closely with HUGO BOSS in a profound partnership over the next decade, assuming full responsibility for the representation and operations of its fragrance line in the Chinese market.

NARCISO

-New York Legendary Designer Brand: Symbol of Urban Elegance in Women’s Fragrance

The legendary New York designer brand Narciso has emerged as a standout player in the fragrance market in recent years. Its “for Her” fragrance series is distinctive and captivating, standing as an iconic product within both the fashion industry and the realm of perfumery. The exhibition presented the complete “for her” fragrance collection, with its cubic bottle design reminiscent of modern skyscrapers in New York, exuding a strong sense of contemporary aesthetics.

The rich scent, centered around musk as its soulful base note, skillfully blends with an abundance of fresh flowers or rare woods, creating a harmonious blend of softness and ruggedness in olfactory impression. This exquisite combination has greatly endeared itself to modern urban women who appreciate a delicate yet bold fragrance experience.

ISSEY MIYAKE

-“L’Eau d’Issey,” World-Renowned Fragrance, Introduces a New Scent

Are you acquainted with the globally acclaimed Issey Miyake and the timeless scent, L’Eau d’Issey? Why not consider exploring their latest fragrance? Debuted in 2022, L’Eau d’Issey Magnolia and Cedar wood offers a renewed perspective on the interplay between water and the natural world, inaugurating a new era of aquatic fragrances. The convergence of water and magnolia accentuates the subtlety of the magnolia’s essence, while the convergence of water and cedar wood amplifies the dynamic vigor of the resilient cedar wood.

Niche Luxury Salon Fragrances

BON PARFUMEUR

-Parisian Modern Perfumer’s Studio: Boutique Trend Fragrance

Since its introduction to the Chinese market in 2022, under the brand management of CPRO Beauty, Bon Parfumeur has garnered a significant following among a youthful and trend-conscious audience, thanks to its innovative approach to perfumery and its commitment to utilizing 100% original French quality fragrances. Recently, the nation’s first offline flagship store of Bon Parfumeur , situated in Shanghai’s Xintiandi district, celebrated its grand opening, drawing a multitude of fashion-forward individuals keen on experiencing its offerings. Concurrently, Bon Parfumeur , in collaboration with the Austin Li (Li Jiaqi) Fragrance Festival, enjoyed notable success with its star fragrance “602”. Of particular note, founder Ludovic Bonneton is set to grace the scene at the Beauty Expo, engaging in in-depth discussions with partners and stakeholders, and delving into the future trajectory of Bon Parfumeur in the Chinese market.

LE COUVENT

-The Artistry of Unconventional Fragrance: A Masterpiece by the Legendary Perfumer JCE

“Le Couvent,” a 100% pure botanical fragrance brand originating from France, is creatively guided by the legendary perfumer Jean-Claude Ellena. Renowned for his creations including the iconic Hermès Terre d’Hermès, the Jardin series, and numerous well-known fragrances, Jean-Claude Ellena now serves as the exclusive olfactory creative director for Le Couvent. This fragrance exhibition features a total of 32 perfumes across the Jardin, Animal, City, and Signature series. Particularly, the Jardin series has garnered widespread acclaim internationally.

AKRO

-Addictive scents Crafted by Perfume Maestro Olivier Cresp

AKRO was founded by the world-renowned perfumer Olivier Cresp and his daughter Anaïs. The brand’s fragrance creations transcend the conventional boundaries of typical fruits and flowers, delving instead into the captivating realm of addictive scents. This exhibition presents a collection of 7 new fragrances: Coffee Awakening, Inked in Black, Enchanted Mist, Dark Chocolate Trap, Smoky Whisky, Nocturnal, and Unrestrained Tobacco. The distinct olfactory inspiration and presentation have led to significant acclaim within the niche art and culture communities abroad.

Mass-Market Entry-Level Fragrance

SOLINOTES

-French National Fragrance Brand: Entry-Level Scent for Generation Z

Hailing from a renowned French national fragrance brand with a global presence spanning across 35 countries, consistently dominating the top sales charts in the French perfume market year after year, earning the accolade of ‘Shelf Perfume Luminary.’ With scents ranging from white tea and cherry blossom to rose and white cotton, encompassing over a dozen natural fragrances that evoke emotional healing, the playful nature of layering these scents has captured the admiration of Generation Z, fostering a realm of boundless olfactory creativity. This year, SOLINOTES has joined forces with CPRO to officially enter the Chinese market, with brand representatives participating in this exhibition, exploring collaborative prospects and expansion opportunities for the brand in China

Mid to High-End Commercial Fragrance

TRUSSARDI

-A Century of Italian Elegance: The Fragrant Map of Milan

Founded in 1911, the century-old Italian fashion brand TRUSSARDI has carried forward Italy’s elegant and luxurious style through its fragrances. Among them, the classic pair of scents for both men and women, Windflower Uomo and Windflower Donna, have performed admirably in the Chinese market. Moreover, Pink Marina garnered immense popularity in April of this year when it joined forces with Austin Li( Li Jiaq)i’s livestream, resulting in an explosive surge in sales and winning the hearts of countless women.

The revered Collectors’ Salon line, Windflower Milano, has consistently earned praise from connoisseurs and dedicated fragrance enthusiasts, with figures like Duma Ndonga ardently endorsing it. This exhibition showcases four new additions from the Windflower Milano series, drawing inspiration from iconic Milan landmarks, thus contributing a bold and vibrant stroke to the fragrant map of Milan.

TOUS

-Spanish Boutique Luxury Brand: Sparking the Heart of Youthful Innocence

The TOUS brand, known for its endearing teddy bear motif, has left a lasting impression. Its classic fragrance lines, including “Tous Baby,” “Tous Teddy Bear,” and “1920,” have also gained popularity among Chinese consumers. “Tous Baby” with its charming appearance and the clean and innocent scent of a baby is regarded as a representative example of “pseudo gourmand” fragrances, often being the first perfume for many young girls. Among the new releases at the exhibition, “Pink Baby” stands out as a remarkable complement to “Tous Baby,” boasting a delicate and tender floral aroma, once again igniting the hearts of countless young girls!

Mercedes-Benz

-Mercedes-Benz: Elegance and Luxury, Evident in Every Scent

As a symbol of luxury lifestyle, Mercedes-Benz fragrances have captured the hearts of consumers worldwide since their introduction in 2012. Each fragrance is meticulously crafted by world-class perfumers, with the bestselling Dynamic Men’s Fragrance considered a symbol of successful men. The exhibition features an exclusive preview of the upcoming collection, “LAND SEA AIR,” representing the three core elements of Mercedes-Benz: Earth, Sea, and Sky. This trilogy embodies a vast and diverse natural essence.

Masaki -Japanese Designer Brand: Niche Artistic Fragrance

Masaki is the eponymous brand of renowned Japanese designer Mr. Masaki Matsushima, who studied under Yohji Yamamoto and is acclaimed for his unique and niche style. Their classic fragrances “Shiro” and “Koe” are akin to “poetry of nature,” consistently recommended by fragrance connoisseurs and favored by young individuals seeking a sense of natural Zen. Unveiled at this exhibition, their new creation, “Oasis,” seamlessly merges modern urbanism with primal nature, catering to the youthful urban population. The fragrance, infused with lively woody notes, evokes a sense of verdant freshness reminiscent of a gentle breeze sweeping through city buildings, enveloping the soul of the city with a calming embrace.