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Legendary Brand Joins Hands with Retail Giant to Launch Courrèges Fragrance in China

  • Categories:CRPO news
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  • Time of issue:2024-07-22 10:26
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(Summary description)Courrèges and Sephora organized a fragrance launch at Sephora’s Shanghai flagship store on April 20th, a key milestone for the French fashion legacy brand in a booming Chinese fragrance market.

Legendary Brand Joins Hands with Retail Giant to Launch Courrèges Fragrance in China

(Summary description)Courrèges and Sephora organized a fragrance launch at Sephora’s Shanghai flagship store on April 20th, a key milestone for the French fashion legacy brand in a booming Chinese fragrance market.

  • Categories:CRPO news
  • Author:
  • Origin:
  • Time of issue:2024-07-22 10:26
  • Views:
Information

Courrèges and Sephora organized a fragrance launch at Sephora’s Shanghai flagship store on April 20th, a key milestone for the French fashion legacy brand in a booming Chinese fragrance market.

The launch of Courrèges fragrance is exclusive with Sephora China, world’s leading retailer in beauty. “We are excited and proud to enter this unique partnership with Sephora China, the ideal partner to present Courrèges fragrances to an ever-growing audience craving inspiring and innovative beauty products across all key cities in China”, said Adrien Da Maia. 

Maggie Chan, general manager of Sephora China said, “Courrèges fragrance is unique among fragrance products in China market, regardless its brand story, special fragrance concept, or scent of each product. We are excited to bring such an attractive brand to Sephora consumers.”

Courrèges Chinese brand name, 古未界, evokes an openness to the world, linking the past and future. Just like the cooperation between Courrèges fragrance and Sephora, endless possibilities lie ahead for the brand’s future in China.

 

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