TOUS, the century-old luxury jewelry brand from Spain, has made a radiant appearance with a spring-themed floral float at the AFIONA offline stores. Renowned for its highly popular social media sensation, the Evergreen Tree fragrance, TOUS has captivated numerous consumers with its “innocent and harmless” bear-shaped design and refreshing aroma. Since its launch with AFIONA in 2018, the fragrance has achieved a remarkable sales record, surpassing 20,000 units sold.

In April 2023, TOUS Teddy Bear introduced the universally beloved “Pink Baby” companion, a new addition to the fragrance collection. This enchanting fragrance has been launched across all AFIONA stores nationwide. The pristine orange blossom essence is delicately infused with the sweet essence of raspberries, interlacing with the gentle woody notes to create a romantic shower of cherry blossoms. Evoking a sense of unspoken emotions reminiscent of a young girl’s heart beneath a springtime cherry blossom tree, the fragrance encapsulates a cloud-like, tender pink dream.

In this latest release, TOUS Teddy Bear brings forth a delightfully youthful “Spring-themed Float” and exquisitely beautiful cherry blossom tree, gracing the elegant AFIONA brick-and-mortar stores. This presentation aims to convey a vibrant olfactory experience, encapsulating the entirety of spring’s sweet romance, and delivering it as a packaged gift to the consumers.